If your company is like most, you could always use more leads. It would also help if each of them didn’t cost a small fortune.
Sound familiar?
Then, you absolutely must begin posting on LinkedIn.
3 Reasons Posting on LinkedIn Is the Best Way to Attract New Leads
Thanks to the World Wide Web, you’ve never had more opportunities for marketing your company to the masses.
Unfortunately, you may have learned the hard way that many of these options just don’t deliver. However, that’s not the case with LinkedIn.
Here are three reasons your company should be making the most of this powerful platform:
1. People Are on LinkedIn for One Reason
Even though it’s the most popular social media platform in the world, Facebook isn’t nearly as promising a source for leads as that designation may lead you to believe.
That’s because the vast majority of people visit Facebook to socialize. The same goes for Twitter, Instagram, and Snapchat.
People don’t join or use these platforms for business purposes.
On the other hand, this is the only reason people join LinkedIn. They either want to further their careers or further their company’s prospects.
That makes it an unrivaled opportunity for generating leads. When people are on the site, they’re already thinking about business and open to new connections.
2. Lead Gen Forms Make Sales a Breeze
People most likely come to your website for business reasons, too. So, why not just post there instead of LinkedIn?
For one thing, LinkedIn most likely sees a lot more traffic, which means you’re posts will almost always enjoy a lot more exposure on this platform.
Another reason is LinkedIn’s Lead Gen forms. They may be the best possible way to convert the people who read your posts into genuine leads who will eventually become customers.
If you’ve used forms on your site in an attempt to acquire information about your prospects, you know that it doesn’t always work. Most people don’t want to provide their information, much less fill out multiple sections.
However, LinkedIn already has all – or, at least, most – of the relevant information, you need from each prospect. So, the platform can auto-fill this data for you, greatly increasing the ROI of each of your posts.
3. LinkedIn Makes It Easy to Build a Personal Brand
Out of all your marketing options, building a personal brand may be the most powerful.
It will definitely expand your professional network (something LinkedIn can also help with). This will mean opportunities to work with other brands and influencers. You can even leverage your authority to sell books, webinars, courses, and other products.
LinkedIn is great for personal branding because it puts you directly in front of your market. More importantly, it puts your reputation right in front of them, too.
With just a click, anyone can see your entire resume, your endorsements, how many connections you have, and how many people regularly read your posts. You can also create a LinkedIn Group. Over time, as more and more people join, your perceived authority will grow by leaps and bounds.
This kind of social proof is extremely potent because, again, it’s happening within a business context. As such, you’ll be able to build your brand quickly and begin using it for improving your bottom line.
It’s Not Too Late to Benefit from Posting on LinkedIn
That said, the sooner you begin, the better.
If your competition is already posting on LinkedIn, you need to play catchup. If they’re not, now’s the time to leap ahead and become the frontrunner. Your window of opportunity will begin slamming shut the moment your competitors realize all the benefits outlined above.
One final thought on why you should start utilizing LinkedIn: posting on LinkedIn is inexpensive and easy. As long as you can come up with information your market will value, there should be nothing keeping you from creating your first post today.
Good luck!