Smart posts make it easy to engage potential clients and influencers on your social media by posting business-related topical links, images, text and more to your social media channels. Smart posts are ideal when you want to provide insightful curated content on a consistent basis. Posting regular updates to your social channels helps new potential customers feel like you’re more engaged than the competition, helps to keep existing customers engaged and loyal, and can introduce new customers to you via social sharing and word of mouth.
How Many Smart Posts Per Week
Typically we post curated content with images between 2-3 times per week. We also post custom content once each month. This custom content is developed by our team of writers (and approved by you) based on topics you suggest.
Smart Post should be and are designed to be used with your selling effort! Social selling and marketing are extremely effective when used together.
What Smart Posts Are Not
- Smart post hardly ever focus on your business. Why? Generally, your business is only interesting to you (what a novel idea).
- Smart posts rarely try to sell products or services. Does that sound crazy? It is really not so crazy. People DO NOT LIKE TO BE SOLD!
Smart posts provided value over a long period of time and keep your audience engaged…… this is a key ingredient for any marketing effort.
What Can You Expect From Your Smart Posts
Increase in your personal brand’s awareness is the single biggest result. So what does that mean? With each post, your image and your name are presented connections keeping your top of mind. We have seen an increase in email open rates and return calls….this is powerful stuff!